It has never been more important for restaurants to accumulate reviews on Google, Yelp, and other prominent review networks. When people are ordering food for delivery, they are often going online to check out their options. Reviews can be the difference between gaining new customers and bringing growth to a halt. Rewards Network reviews the marketing efforts they provide each of their partnering restaurants to ensure people have every reason to share their experience with a restaurant online. Below are some of the reasons online reviews matter so much in the restaurant industry.

The biggest reason online reviews are important is that the modern diner trusts user-generated content. A restaurant’s star rating on a Google or Facebook review profile is the modern version of asking friends and family for a recommendation. A recent study showed that nearly 90 percent of consumers trust online reviews as much as a personal recommendation. While all industries are subject to online reviews, restaurants lead the way in terms of influence on a purchasing decision. Positive reviews can increase revenue and negative reviews can lead to an establishment having to close their doors. A general rule of thumb is that each negative review costs a restaurant about 30 customers.

Rewards Network understands the importance of reviews and works hard to ensure their partners generate as many reviews as possible. Rewards Network ensures all reviews left are posted by verified guests, which helps to ensure the reviews are valid.

Let Rewards Network help your restaurant generate more reviews and grow your customer base!